Starting your retirement savings is as much a mental battle as it is a financial one. Read up on how your excuses may be holding you back.
… I don’t have enough money.
… I prefer to live for today.
Whatever your excuse is for not saving for retirement, you may very well find that you are stuck in a self-fulfilling belief: I think it’s true, therefore it is true. Confronting your mental barriers to saving for retirement is your first (and most difficult) investment.
To help you take the first steps towards making your future a priority it helps to understand why saving for retirement makes sense – even when you think you can’t. You may not be in a position to start saving immediately, but mentally preparing yourself can make the process easier when you have the income to save…
This is Allan gray’s first attempt at email marketing. I wrote half of the content in an 11-part series (the even numbered articles) on saving for retirement. It was wildly successful: 5000+ subscribers in 10 months, 43.2% click rate and 20% open rate. Credit must go to the PPC guys, the digital team and maybe some for us writers too.
Writers Daniella Bergman, Gugulethu Hlekwayo
Editor Daniella Bergman