My job was to build a content hub from creating it with WordPress to building a team of writers. I developed content for campaigns and multimedia stories about merchants that used Yoco card payment machines. In addition to this I managed the distribution of this content and in optimising it for search engines. The role was analogous to an editor bringing together video production crews, photographers and designers to create the hub.

Allan Gray

As a communications specialist at Allan Gray Investment Management I was involved in content creation (for radio, print and online), public relations management, webinar production and other creative projects.

Adviser webinars

Webinars became a key communication channel with financial advisers for Allan Gray. I was tasked with running the project. This involved everything from preparing speakers and editing slides to buying technical equipment and running sessions.

The Jupiter Drawing Room

The Jupiter Drawing Room Cape Town is an advertising agency where I worked on brands such as Windhoek Beer, Hyundai, Vitaminwater, Sanlam (financial services), Lucky Star (food) and Club Mykonos (accommodation) in print, radio, online and television.

Windhoek Pure Beer Society

I was part of the team that worked on creating branded drinking venues for Windhoek Beer. The full-spectrum campaign included furniture design, a themed website, events, TV and radio. Some of my writing ended up as table etchings and wallpapering. The campaign won Loeries, a silver Cannes and bronze Clio.​


  • Online Magazine Editor

Sumango was a subsidiary of EssentialTravel.co.uk, which was itself a part of the Thomas Cook Group (now defunct). It was responsible for the online marketing of their travel insurance products. In my time there I went from intern to senior writer to online magazine editor – managing the sourcing, writing and editing of articles, Search Engine Optimisation and Pay Per Click advertising.

The Essential Travel UK magazine

Essential Travel UK

The ghost of the magazine is still viewable online. Each month we would produce content around a travel theme with content in different article formats (24 hours in a city, in-depth, interviews, etc). The monthly magazine was supplemented by a weekly blog with shorter pieces.

University of Cape Town

My study majors were in History and Philosophy, with the former the focus of my postgraduate studies. In addition to this I took electives in Astronomy, Politics, Economics and Gender Studies. During my time at university I was a tutor at schools around Cape Town and I volunteered at the Disabilities Unit. The latter involved converting study material into braille and note-taking. 

The logo of the card game I built using React

A simple little memory card game I built using React.

An icon for an API-enabled weather applet

A simple city weather applet using an API.

FilmRev full-stack app logo

A full-stack application for reviewing and comparing films.

The logo for my mobisync app

This script syncs data between Android and macOS.

The logo for macupdater

A universal app updater shell script using Homebrew.

Automater app logo

Automation scripts for Android using Automate.

University of Cape Town logo on the work experience page of gugulet.hu
BA (Honours)


University of Cape Town logo on the work experience page of gugulet.hu

Philosophy and History

Coursera logo on the resume page of gugulet.hu

HTML, CSS & Javascript

The HyperionDev logo on the resume page of gugulet.hu

Full Stack Web Dev

The edX logo on the resume page of gugulet.hu

Computer Science 101

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Don`t copy text!

A radio ad for Chaywa to punt the get-up-and-go quality of its coffee.


Da Vinci Resolve

Jon Luc Hefferman - A Storm at Eilean Mor

Jon Luc Hefferman - Mangata

Allan Gray Leadership Conference 2018

The brief was to create an identity for this three-day event along the the theme of ‘evolution’. The event included speakers, workshops and training for the senior leadership team of Allan Gray. What you see below are the logos I created and the powerpoint templates that the speakers used for their talks.