My job was to build a content hub: from creating it with WordPress to finding and managing a team of writers. I developed content for campaigns and multimedia stories about merchants that used Yoco card payment machines. In addition to this I managed the distribution of content and optimised it for search engines. The role was analogous to an editor bringing together video production crews, photographers, writers and designers to create content.
Content is categorised by business stage: Start, Run, Grow and Inspire.
The content hub offers courses to help entrepreneurs grow their businesses.
The content ranged from product pieces like this encouraging entrepreneurs to accept cards to…
…articles like this to help business owners in their day-to-day.
The tech stack I used: WordPress, Elementor and LearnDash.
We collaborated with subject matter experts like Giraffe, Legalese and TaxTim to create relevant content.
As a communications specialist at Allan Gray Investment Management I was involved in content creation (for radio, print and online), public relations management, webinar production and other creative projects.
Your rating is Outstanding. Over the last year, you have performed at an exceptional level without compromising on our values. Your contribution has an outstanding impact on how we operate as a business.
Your rating is Excelling. Over the last year, your performance has consistently exceeded expectations. Your contribution has has a significant impact on your department and the business. Well done!
Webinars became a key communication channel with financial advisers for Allan Gray. I was tasked with running the project. This involved everything from preparing speakers and editing slides to buying technical equipment and running sessions.
The Jupiter Drawing Room
The Jupiter Drawing Room Cape Town is an advertising agency where I worked on brands such as Windhoek Beer, Hyundai, Vitaminwater, Sanlam (ﬁnancial services), Lucky Star (food) and Club Mykonos (accommodation) in print, radio, online and television.
Windhoek Pure Beer Society
I was part of the team that worked on creating branded drinking venues for Windhoek Beer. The full-spectrum campaign included furniture design, a themed website, events, TV and radio. Some of my writing ended up as table etchings and wallpapering. The campaign won Loeries, a silver Cannes and bronze Clio.
Online Magazine Editor
Sumango was a subsidiary of EssentialTravel.co.uk, which was itself a part of the Thomas Cook Group (now defunct). It was responsible for the online marketing of their travel insurance products. During my time there I went from intern to senior writer to online magazine editor – managing the sourcing, writing and editing of articles, Search Engine Optimisation and Pay Per Click advertising.
The ghost of the magazine is still viewable online. Each month we would produce content around a travel theme with content in different article formats (24 hours in a city, in-depth, interviews, etc). The monthly magazine was supplemented by a weekly blog with shorter pieces.
My study majors were in History and Philosophy, with the former the focus of my postgraduate studies. In addition to this I took electives in Astronomy, Politics, Economics and Gender Studies. During my time at university I was a tutor at schools around Cape Town and I volunteered at the Disabilities Unit. The latter involved converting study material into braille and note-taking.
When the Yoco Go card machine was launched in 2019 I was tasked with creating documentation for it. The concern was that the call centre would not be able to handle high volumes, so the copy had to be understandable and precise.
Allan Gray Online, where clients manage their investments, was relaunched in 2018 with a new design. To accompany the redesign I wrote copy to help investors understand technical financial jargon and to help them transact.
A memory card game made using React
One of my favourite apps for brain exercises was deprecated, so I decided to try making my own game. An interesting challenge working with randomness, state storage, deploying React to an Apache server (!) and Heroku and other unexpected complexities.
An example online store website for repairing electronic devices. Cart details are stored in session storage and the checkout page calculates the order amount. This site is not connected to any backend, so once you confirm the order it resets.
A macOS autoupdater. This app updates brew, brew cask apps, apm packages, ruby gems, rvm, npm packages and macOS apps and system software. Note: the app only runs in the admin account as it needs admin privileges (for now).
Support for Android users who want to sync with macOS is poor. So I created this app to sync between the devices when I charge my Android using USB. Note: this app will delete files on your Android. I’m working on some safety measures.
I’m not the biggest fan of the styling of matomo so I decided to create a more minimal look that works with my website. The next step is looking at icons and rationalising the structure of the CSS to make it easier to maintain.