Gugulethu Hlekwayo

2019

Yoco

My job was to build a content hub from creating it with WordPress to building a team of writers. I developed content for campaigns and multimedia stories about merchants that used Yoco card payment machines. In addition to this I managed the distribution of this content and in optimising it for search engines. The role was analogous to an editor bringing together video production crews, photographers and designers to create the hub.

2015

Allan Gray

As a communications specialist at Allan Gray Investment Management I was involved in content creation (for radio, print and online), public relations management, webinar production and other creative projects.

Adviser webinars

Webinars became a key communication channel with financial advisers for Allan Gray. I was tasked with running the project. This involved everything from preparing speakers and editing slides to buying technical equipment and running sessions.

2013

The Jupiter Drawing Room

The Jupiter Drawing Room Cape Town is an advertising agency where I worked on brands such as Windhoek Beer, Hyundai, Vitaminwater, Sanlam (ﬁnancial services), Lucky Star (food) and Club Mykonos (accommodation) in print, radio, online and television.

Windhoek Pure Beer Society

I was part of the team that worked on creating branded drinking venues for Windhoek Beer. The full-spectrum campaign included furniture design, a themed website, events, TV and radio. Some of my writing ended up as table etchings and wallpapering. The campaign won Loeries, a silver Cannes and bronze Clio.

2011

Sumango

Sumango was a subsidiary of EssentialTravel.co.uk, which was itself a part of the Thomas Cook Group (now defunct). It was responsible for the online marketing of their travel insurance products. In my time there I went from intern to senior writer to online magazine editor – managing the sourcing, writing and editing of articles, Search Engine Optimisation and Pay Per Click advertising.

2010

University of Cape Town

My study majors were in History and Philosophy, with the former the focus of my postgraduate studies. In addition to this I took electives in Astronomy, Politics, Economics and Gender Studies. During my time at university I was a tutor at schools around Cape Town and I volunteered at the Disabilities Unit. The latter involved converting study material into braille and note-taking.