My job was to build a content hub from creating it with WordPress to building a team of writers. I developed content for campaigns and multimedia stories about merchants that used Yoco card payment machines. In addition to this I managed the distribution of this content and in optimising it for search engines. The role was analogous to an editor bringing together video production crews, photographers and designers to create the hub.
The Jupiter Drawing Room Cape Town is an advertising agency where I worked on brands such as Windhoek Beer, Hyundai, Vitaminwater, Sanlam (ﬁnancial services), Lucky Star (food) and Club Mykonos (accommodation) in print, radio, online and television.
I was part of the team that worked on creating branded drinking venues for Windhoek Beer. The full-spectrum campaign included furniture design, a themed website, events, TV and radio. Some of my writing ended up as table etchings and wallpapering. The campaign won Loeries, a silver Cannes and bronze Clio.
Sumango was a subsidiary of EssentialTravel.co.uk, which was itself a part of the Thomas Cook Group (now defunct). It was responsible for the online marketing of their travel insurance products. In my time there I went from intern to senior writer to online magazine editor – managing the sourcing, writing and editing of articles, Search Engine Optimisation and Pay Per Click advertising.
The ghost of the magazine is still viewable online. Each month we would produce content around a travel theme with content in different article formats (24 hours in a city, in-depth, interviews, etc). The monthly magazine was supplemented by a weekly blog with shorter pieces.
My study majors were in History and Philosophy, with the former the focus of my postgraduate studies. In addition to this I took electives in Astronomy, Politics, Economics and Gender Studies. During my time at university I was a tutor at schools around Cape Town and I volunteered at the Disabilities Unit. The latter involved converting study material into braille and note-taking.
Computer Science 101
A radio ad for Chaywa to punt the get-up-and-go quality of its coffee.
Da Vinci Resolve
Jon Luc Hefferman - A Storm at Eilean Mor
Jon Luc Hefferman - Mangata
The brief was to create an identity for this three-day event along the the theme of ‘evolution’. The event included speakers, workshops and training for the senior leadership team of Allan Gray. What you see below are the logos I created and the powerpoint templates that the speakers used for their talks.